 HISTORY
Diverse Marketing was developed and began doing business in 1959 in the
great state of Texas!
Diverse Marketing was started by my
grandfather Edward Everett Hardin IV. He began selling toys in the
Southwest region of the United States. In the early 1980's, my Uncle
Edward Everett Hardin V joined the toy industry by starting his own
manufacturer's representative company, Hild and Associates. In the late
1980's, they had joined forces along with two other partners and became
the premier toy representative agency of the Southwest region. In 1992,
Greg Hardin, Ed's second son and my father, joined the business. My
father bought a specialty toy representative agency called Hue McConnell
and Associates and merged with Diverse Marketing. Through the 1990's
Diverse Marketing grew in size and continued to offer great overall
account coverage to the Southwest region. In 2002, I joined the business
and at that time we were covering eight states. Diverse Marketing
entered the gift business in 2005 by acquiring PMR/Freeman Force out
of Dallas, TX. Over the past eight years we have grown our gift coverage
to thirty-four states. Diverse Marketing currently has over sixty
account executives and four showrooms.
It is our goal and
mission to continue the growth and expansion of Diverse Marketing. We
are excited to see where the future takes us!
Wes Hardin
Partner/Executive Vice President
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